CORINA COUGHLAN



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HERSPORT

 
Hersport strives for equality in sport for women, to give opportunity via parallels to both male and female athletes for exposure and equal representation in media coverage
Branding + Apparrel
2021


I was approached by HerSport to design a logo for their apparel wear that was suitable for clothing and can be recognised with the HerSport brand. Passion, integrity and excellence are the core values of the HerSport brand. HerSport strive for equality in sport for women, to give opportunity via parallels to both male and female athletes for exposure and equal representation in media coverage. To communicate this, a dynamic logo to be worn by both men and women, a symbol represented through clothing to bring together a community of empowerment and encouragement.

With this in mind, the logo needed to be bold and strong to represent these core values. Using four diagonal lines, deriving from the H and S in the company name, directing in a upward fashion represents the equality and parallels that HerSport strive to achieve for women in sport. The colours are in line with the current brand to keep a coherent brand identity. I also designed pieces of sports wear, including a rowing one piece and cycle jersey, and publication for Hersport. 


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